Project Overview

Microsoft’s TechNet Subscriptions program is responsible for meeting subscription purchase goals each year, and needs to raise awareness of the program within the IT Professional audience in order to do so.

Solution Summary

Exsilio’s TechNet Marketing team evaluated the client’s goals and their audience to determine the best placements for a TechNet campaign: online advertising (banners and SEM), targeted IT Pro audience e-newsletters, and social media. Exsilio’s creative team was also engaged to design and build all of the assets, including the related TechNet Subscriptions web pages. Visit TechNet Subscriptions Online.

Services Provided

•   Project & Program Management
•   Information Design
•   Print Design
•   Web Design
•   Campaign Management
•   Digital Marketing